Is There a Need for a New Category?

Rit, i didn't have the benefit of trying to spend six months rolling out a new category. We did this alongside a rebrand. I joined in september thirtith 20, nineteenh the rebrand happened on the sixteenth of january. Rit, so really, really kind of important aspect is, do you have the time to go and test every stage of that funnel? You go and talk to your customers,. but there you're most aware people you like to see so mate sense. And as you then can bring them along, how do you tell them, through their own journey, but through your journey, what this category means to themand how you