The Rebrand, What's the First Piece of Content?

Rebranding was a really pivotal moment in the company. You have to do it all, otherwise you're going to be left with some large gap of a very frustrated potential sales team or frustrated customer team. We didn't want to alienate our employees. Unaware was very much thought leadership. So we wanted to share this with the market, make it big news. And then as about, you ow ow existing prospects in yourd vice, well you've got to explain it, right? That's where you can kind of get into the perfect funnel and make that perfect demand away.