A New Position in an Existing Category, with Rowan Tonkin
B2B Growth
00:00
The Challenges of Category Creation in Enterprise Performance Management
Yeye was born out of a need to change the way financial planning is done. The company has been around since the late eighties and early nineties, but its buyers had never called it 'continuous planning' Yeye: "We decided to anchor on this idea of what we call continuous planning"
Play episode from 03:25
Transcript
