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Grit

#154 Remix: Tornadoes, Unicorn Meat, and Hypergrowth Sales

Sep 4, 2023
01:07:39
Snipd AI
"Remix: Tornadoes, Unicorn Meat, and Hypergrowth Sales" features industry experts Mike Clayville, Marcy Campbell, Dan Shapero, Jim Herbold, and Chris Degnan. They discuss building sales operations in rapidly-growing companies, including first principles, successful sales motions, effective sales leadership, "unicorn meat" theory, and pivotal sales strategies.
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Quick takeaways

  • The importance of a customer-centric approach and the need to adapt sales motions based on first principles, product, market dynamics, and customer persona.
  • The challenges of building a sales organization, including manually generating demand, hiring BDRs for lead generation, and finding early sales reps who can carry the bag and grow into future leaders.

Deep dives

Building a Go-to-Market Motion for Hypergrowth Companies

In this podcast episode, Mike Clayville, CRO of Stripe, shares his experience of joining IBM in 1987 and witnessing the company's fall from being the most profitable company to the least profitable. He emphasizes the importance of first principles in leading tornado companies and highlights the need for a new frame and customer-centric approach to drive success. Marcy Campbell, VP of Global Services at PayPal, talks about the importance of a collaborative environment, curiosity, and market opportunity when joining a company. She also discusses the importance of adapting sales motions based on the product, market dynamics, and customer persona. Dan Shapiro, COO of LinkedIn, discusses the entrepreneurial spirit within a large company and the need for salespeople and leaders to adapt to the changing landscape. He emphasizes the importance of problem-solving and value delivery for customers. Chris Degnan, CRO of Snowflake, discusses the early stages of building the company. He shares his experience of generating demand, manually building lists, and hiring BDRs to assist with lead generation. He also talks about the challenges of hiring early sales reps and nurturing them into future leaders.

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