The Terminal List follows James Reece, a Navy SEAL commander, who is left to grapple with the deaths of his crew and several others in a mission that went horribly wrong. As Reece delves deeper into the events, he uncovers a complex and dark plot involving the American government. Driven by a desire for revenge and justice, Reece sets out to avenge the deaths of his comrades. The book is known for its intense action, detailed military components, and the emotional depth of its characters, making it a compelling read in the military action genre[3][4][5].
Radical Candor by Kim Scott offers a practical approach to management by emphasizing the importance of caring personally and challenging directly. The book argues that effective managers must find a balance between being empathetic and providing clear, honest feedback. Scott draws from her experiences at Google and Apple to provide actionable lessons on building strong relationships, giving feedback, and creating a collaborative work environment. The book introduces the concept of 'radical candor' as the sweet spot between obnoxious aggression and ruinous empathy, and provides tools and strategies for managers to implement this approach in their daily work[1][2][5].
This book, written by former FBI hostage negotiator Chris Voss and co-author Tahl Raz, provides a masterclass in influencing others through negotiation. It distills the Voss method, revealing skills such as establishing rapport, creating trust with tactical empathy, and transforming conflict into collaboration. The book is filled with real-life examples from Voss's career, illustrating how these techniques can be applied in both professional and personal life to achieve goals and defuse potential crises.
Join Jack Chambers-Ward for a conversation with Greg Finn, co-founder of Cypress North and co-host of the fantastic Marketing O-Clock and It's New podcasts.
The lads discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing. Greg shares insights on the evolving landscape of AI in search, the growing integration of ads, and the importance of adapting to new trends and technologies.
Jack and Greg also discuss how digital marketers should break out of niche silos and pay attention to the broader changes in the industry.
We also learn how much Greg loves revenge.
Spoiler: It's a lot.
Links to follow Greg:
📈Cypress North: https://cypressnorth.com/
🎧Marketing O’Clock: https://marketingoclock.com/
👉LinkedIn: https://www.linkedin.com/in/gregfinn
▶️It’s New: https://www.youtube.com/playlist?list=PLxGhOTUAj8SzDiusE8ThupSmCw9Hds8Mp
Recommendations
🛠️Recommended tool = https://www.scrapebox.com/
📖Never Split the Difference by Chris Voss https://bookspaperscissors.co.uk/collections/business/products/never-split-the-difference-by-chris-voss
📖Radical Candor by Kim Scott - https://www.radicalcandor.com/
💪Reacher on Amazon Prime
📖The Terminal List - https://www.officialjackcarr.com/books/the-terminal-list/
Chapters
00:00 Introduction
01:12 Introducing Greg Finn
02:46 The Importance of Staying Informed in Digital Marketing
04:18 The Evolution of PPC and SEO
05:48 Challenges and Changes in the Digital Marketing Landscape
07:47 The Role of AI in Digital Marketing
11:50 The Future of Search and Digital Marketing
14:21 Adapting to New Trends and Technologies
16:11 The Impact of AI on PPC and SEO
19:17 The Shift Towards Community and Creator-Based Content
36:26 Following Writers and Artists: A Game-Changing Experience
37:01 The Rise of Authenticity in Content Creation
37:54 The Shift in Publishing and Content Creation
38:51 The Future of AI in Search and Advertising
39:34 Challenges and Opportunities in AI-Powered Search
40:12 The Evolution of Ads in AI Search
41:57 The Impact of AI on SEO and PPC
44:41 The Future of Keyword Targeting and Search Behaviour
46:40 The Role of Personas and Broad Match in Advertising
48:16 The Challenges of Data and Reporting in AI Search
54:30 The Future of Subscription Models in Search Engines
57:34 Tools and Recommendations for Marketers
01:03:59 Concluding Thoughts and Future Episodes
Search with Candour - SEO podcast 
