Search with Candour - SEO podcast
Will SEO & Google Ads be killed by AI search engines? | Search with Candour with Greg Finn
May 12, 2025
In this engaging conversation, Greg Finn, co-founder of Cypress North and co-host of Marketing O'Clock, dives deep into the future of PPC and SEO amid the rise of AI in digital marketing. He emphasizes the need for adaptability in strategy as technology evolves. Greg shares insights on the interplay of SEO and PPC, the influence of younger audiences favoring video content, and the frustrations surrounding Google's communication. Plus, there's a light-hearted chat about their shared love for revenge narratives, providing a fun escape from the serious side of marketing.
01:08:52
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Quick takeaways
- The rise of AI in search is reshaping digital marketing strategies, making it essential for SEO and PPC professionals to adapt accordingly.
- Marketers are urged to transcend niche silos in digital marketing to remain aware of broader industry trends and developments.
Deep dives
The Evolution of Digital Marketing
The podcast addresses the rapidly changing landscape of digital marketing, particularly emphasizing the integration of PPC and SEO. It argues that both disciplines must adapt to changing technologies and market dynamics, such as the rise of AI in search engine results. New ad formats and AI-driven features are reshaping how marketers approach strategies, making it crucial for professionals from both sides to stay informed about developments in the other area. This interconnectedness mandates that marketers keep a broader perspective rather than confining themselves to their specific niches.
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