Intro

Join Jack Chambers-Ward for a conversation with Greg Finn, co-founder of Cypress North and co-host of ⁨the fantastic Marketing O-Clock and It's New podcasts.

The lads discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing. Greg shares insights on the evolving landscape of AI in search, the growing integration of ads, and the importance of adapting to new trends and technologies.

Jack and Greg also discuss how digital marketers should break out of niche silos and pay attention to the broader changes in the industry.

We also learn how much Greg loves revenge.

Spoiler: It's a lot.

Links to follow Greg:

📈Cypress North: https://cypressnorth.com/

🎧Marketing O’Clock: https://marketingoclock.com/

👉LinkedIn: https://www.linkedin.com/in/gregfinn

▶️It’s New: https://www.youtube.com/playlist?list=PLxGhOTUAj8SzDiusE8ThupSmCw9Hds8Mp

Recommendations

🛠️Recommended tool = https://www.scrapebox.com/

📖Never Split the Difference by Chris Voss https://bookspaperscissors.co.uk/collections/business/products/never-split-the-difference-by-chris-voss

📖Radical Candor by Kim Scott - https://www.radicalcandor.com/

💪Reacher on Amazon Prime

📖The Terminal List - https://www.officialjackcarr.com/books/the-terminal-list/

Chapters

00:00 Introduction

01:12 Introducing Greg Finn

02:46 The Importance of Staying Informed in Digital Marketing

04:18 The Evolution of PPC and SEO

05:48 Challenges and Changes in the Digital Marketing Landscape

07:47 The Role of AI in Digital Marketing

11:50 The Future of Search and Digital Marketing

14:21 Adapting to New Trends and Technologies

16:11 The Impact of AI on PPC and SEO

19:17 The Shift Towards Community and Creator-Based Content

36:26 Following Writers and Artists: A Game-Changing Experience

37:01 The Rise of Authenticity in Content Creation

37:54 The Shift in Publishing and Content Creation

38:51 The Future of AI in Search and Advertising

39:34 Challenges and Opportunities in AI-Powered Search

40:12 The Evolution of Ads in AI Search

41:57 The Impact of AI on SEO and PPC

44:41 The Future of Keyword Targeting and Search Behaviour

46:40 The Role of Personas and Broad Match in Advertising

48:16 The Challenges of Data and Reporting in AI Search

54:30 The Future of Subscription Models in Search Engines

57:34 Tools and Recommendations for Marketers

01:03:59 Concluding Thoughts and Future Episodes