In this engaging conversation, Greg Finn, co-founder of Cypress North and co-host of Marketing O'Clock, dives deep into the future of PPC and SEO amid the rise of AI in digital marketing. He emphasizes the need for adaptability in strategy as technology evolves. Greg shares insights on the interplay of SEO and PPC, the influence of younger audiences favoring video content, and the frustrations surrounding Google's communication. Plus, there's a light-hearted chat about their shared love for revenge narratives, providing a fun escape from the serious side of marketing.
