Join Jack Chambers-Ward for a conversation with Greg Finn, co-founder of Cypress North and co-host of the fantastic Marketing O-Clock and It's New podcasts.
The lads discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing. Greg shares insights on the evolving landscape of AI in search, the growing integration of ads, and the importance of adapting to new trends and technologies.
Jack and Greg also discuss how digital marketers should break out of niche silos and pay attention to the broader changes in the industry.
We also learn how much Greg loves revenge.
Spoiler: It's a lot.
Links to follow Greg:
📈Cypress North: https://cypressnorth.com/
🎧Marketing O’Clock: https://marketingoclock.com/
👉LinkedIn: https://www.linkedin.com/in/gregfinn
▶️It’s New: https://www.youtube.com/playlist?list=PLxGhOTUAj8SzDiusE8ThupSmCw9Hds8Mp
Recommendations
🛠️Recommended tool = https://www.scrapebox.com/
📖Never Split the Difference by Chris Voss https://bookspaperscissors.co.uk/collections/business/products/never-split-the-difference-by-chris-voss
📖Radical Candor by Kim Scott - https://www.radicalcandor.com/
💪Reacher on Amazon Prime
📖The Terminal List - https://www.officialjackcarr.com/books/the-terminal-list/
Chapters
00:00 Introduction
01:12 Introducing Greg Finn
02:46 The Importance of Staying Informed in Digital Marketing
04:18 The Evolution of PPC and SEO
05:48 Challenges and Changes in the Digital Marketing Landscape
07:47 The Role of AI in Digital Marketing
11:50 The Future of Search and Digital Marketing
14:21 Adapting to New Trends and Technologies
16:11 The Impact of AI on PPC and SEO
19:17 The Shift Towards Community and Creator-Based Content
36:26 Following Writers and Artists: A Game-Changing Experience
37:01 The Rise of Authenticity in Content Creation
37:54 The Shift in Publishing and Content Creation
38:51 The Future of AI in Search and Advertising
39:34 Challenges and Opportunities in AI-Powered Search
40:12 The Evolution of Ads in AI Search
41:57 The Impact of AI on SEO and PPC
44:41 The Future of Keyword Targeting and Search Behaviour
46:40 The Role of Personas and Broad Match in Advertising
48:16 The Challenges of Data and Reporting in AI Search
54:30 The Future of Subscription Models in Search Engines
57:34 Tools and Recommendations for Marketers
01:03:59 Concluding Thoughts and Future Episodes
