Freakonomics Radio 613. Dying Is Easy. Retail Is Hard.
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Nov 28, 2024 
Tony Spring, CEO of Macy's Inc., shares insights on revitalizing the iconic brand amidst evolving retail challenges. Mark Cohen, former director of retail studies at Columbia, discusses the impact of market shifts on traditional stores like Macy's. Jeff Kinney, beloved author of the Diary of a Wimpy Kid series, reveals his commitment to restoring his hometown through his independent bookstore. The conversation dives into the importance of cultural events, customer loyalty, and community connections in navigating the future of retail.
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First Impressions Matter
- Tony Spring fell in love with retail while working at Burger King.
- His manager taught him the importance of first impressions, influencing his retail career.
Bloomingdale's Beginnings
- Spring joined Bloomingdale's executive training program in 1987 after graduating from Cornell's hospitality school.
- Bloomingdale's was known for its trendy and unique merchandise.
Macy's Acquisition
- Federated, after emerging from bankruptcy, acquired Macy's.
- Federated then rebranded itself as Macy's Inc., capitalizing on the stronger brand recognition.
