613. Dying Is Easy. Retail Is Hard.
Freakonomics Radio
Revitalizing Macy's: A Strategic Transformation
This chapter explores Macy's new strategy to revitalize its brand through the closure of underperforming stores and enhanced product offerings aimed at younger consumers. It discusses the importance of modernizing store environments and fostering direct relationships with customers while addressing challenges like outdated infrastructure and shifting consumer loyalties. The conversation includes insights on potential brand partnerships and reimaging the Macy's shopping experience to become a memorable destination for customers.
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