613. Dying Is Easy. Retail Is Hard.
Freakonomics Radio
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Community Connections and Bookstore Revivals
This chapter showcases a special event at a local bookstore featuring a celebrated basketball player's promotion of his children's book. It delves into the revitalization efforts of independent bookstores amidst digital expansion and explores the broader community's need for connectedness post-pandemic. Additionally, discussions highlight the challenges faced by traditional retail brands and the importance of fostering unique local experiences to engage shoppers.
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