Jeff Kinney

Tony Spring, CEO of Macy's Inc., shares insights on revitalizing the iconic brand amidst evolving retail challenges. Mark Cohen, former director of retail studies at Columbia, discusses the impact of market shifts on traditional stores like Macy's. Jeff Kinney, beloved author of the Diary of a Wimpy Kid series, reveals his commitment to restoring his hometown through his independent bookstore. The conversation dives into the importance of cultural events, customer loyalty, and community connections in navigating the future of retail.

Tony Spring, CEO of Macy's Inc., shares insights on revitalizing iconic brands while grappling with market pressures and store closures. Mark Cohen offers a critical historical perspective on Macy's faltering legacy and emphasizes the need for clear brand vision. Jeff Kinney, author of Diary of a Wimpy Kid, discusses his community-focused bookstore, highlighting challenges in the retail space and ambitious plans to redevelop downtown Plainville. The conversation bridges the gap between corporate challenges and local retail vibrancy, imagining a brighter future for both.

Jeff Kinney, the creative genius behind the beloved Diary of a Wimpy Kid series, shares insights from his journey as an author and cartoonist. He reveals that the iconic character Greg Heffley is a funhouse version of himself, embodying relatable flaws that make readers laugh. Kinney discusses his rigorous joke-writing process and the hilarious themes of his latest release, Partypooper, featuring birthday-party disasters. He reflects on the timelessness of Greg's adventures and the universal appeal that has captivated readers around the world.

Jeff Kinney, the acclaimed author and cartoonist behind the beloved 'Diary of a Wimpy Kid' series, shares insights about his latest book, 'Partypooper.' He reveals the nine-year journey to publication and how his own experiences as a wimpy kid shaped Greg's character. Kinney discusses the importance of flaws in storytelling and the challenges of keeping kids engaged in a digital world. He emphasizes the need for parents to model reading habits and reflect on the unexpected success of his series.

In this podcast, Jeff Kinney, bestselling author of the Diary of a Wimpy Kid series, discusses how his idea for the books started from a simple journal. He talks about the series' massive success, his aspirations for shaping reading habits and influencing humor in the industry. Kinney also shares his college comic strip experience and the challenges he faced trying to get syndicated.