Tony Spring, CEO of Macy's Inc., shares insights on revitalizing the iconic brand amidst evolving retail challenges. Mark Cohen, former director of retail studies at Columbia, discusses the impact of market shifts on traditional stores like Macy's. Jeff Kinney, beloved author of the Diary of a Wimpy Kid series, reveals his commitment to restoring his hometown through his independent bookstore. The conversation dives into the importance of cultural events, customer loyalty, and community connections in navigating the future of retail.

In this podcast, Jeff Kinney, bestselling author of the Diary of a Wimpy Kid series, discusses how his idea for the books started from a simple journal. He talks about the series' massive success, his aspirations for shaping reading habits and influencing humor in the industry. Kinney also shares his college comic strip experience and the challenges he faced trying to get syndicated.