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12min chapter
613. Dying Is Easy. Retail Is Hard.
Freakonomics Radio
Tradition Meets Retail: The Macy's Dilemma
This chapter explores the historical significance of tradition within the Macy's Thanksgiving Day Parade and its impact on Macy's as a struggling retail giant. It discusses the company's evolution through leadership changes, market challenges, and strategic decisions aimed at enhancing customer experience and financial viability. The narrative also reflects on the parade's economic implications, contrasting its celebratory essence with Macy's uncertain future in the retail landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode