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11min chapter
613. Dying Is Easy. Retail Is Hard.
Freakonomics Radio
Retail's Resilient Evolution
This chapter explores the challenges faced by Macy's and the broader retail industry as it adapts to a rapidly changing market influenced by giants like Amazon and Zara. It reflects on the rise and decline of iconic retailers, notably Sears and Macy's, while examining their strategic missteps and the importance of innovation in maintaining relevance. The discussion highlights historical transformations in retail driven by infrastructure changes and consumer behaviors, ultimately questioning the future stability of traditional department stores.
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