Albert Matheny: Beer & Pizza, Breaking Old Patterns, & Making Nutrition Simple | MMP #216

On today's episode of the podcast we were joined by the founder and CEO of Promix - Albert Matheny. Albert started his journey into the world of health and fitness as a collegiate athlete at the University of Florida, where he ran track and majored in Food Science & Human Nutrition and Exercise Physiology and Kinesiology. His passion for performance and nutrition accelerated him into starting a gym in NY and ultimately his highly regarded supplement company, Promix. We had a great conversation with Albert talking about nutrition, performance, launching businesses, and much much more - enjoy! 

• Albert took an unconventional path to starting Promix, getting hands-on experience in food science, receiving nutrition certifications, and even packing protein powder himself early on. This approach gave him deep expertise.
• He focuses on meeting customers where they are - providing better nutrition options rather than trying to totally change behavior overnight. Small changes over time can add up.
• Having autonomy and working with good people who push you are important. Albert enjoys working across multiple brands and projects simultaneously as it fuels creativity.
• Belief is crucial - putting yourself in proximity to success helps build confidence you can also get there. Starting something like a podcast requires just showing up consistently.
• Major shifts happen through everyday products and brands people use, not politics. Albert aims to subtly influence perspectives on nutrition via accessible products.
• Taking smart risks is easier when you have a fallback. The bar to start something like a podcast or social media account is very low today. Getting started can build momentum.

Connect with Meat Mafia:

Instagram - Meat Mafia
Twitter - Meat Mafia
YouTube - Meat Mafia

Connect with Noble Protein:

Website - Noble Protein
Twitter - Noble Protein
Instagram - Noble Protein

SPONSORS

1. Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us!
2. Fold App - Earn Bitcoin on all of your purchases by using the Fold Debit Card - it's simple, easy, and a fun way to earn bitcoin as you spend money on healthy foods! Use code MEATMAFIA to earn 100,000 sats when you sign up for Fold's FREE bitcoin rewards debit card & spend $20 with the card. 
3. NOBLE ORIGINS Complete and simple, animal-based protein powder with an organ blend for additional nutrition!

AFFILIATES

1. LMNT - Electrolyte salts to supplement minerals on low-carb diet
2. The Carnivore Bar - CODE MAFIA for 10% OFF - Delicious & convenient Pemmican Bar
3. Perennial Pastures - 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & Montana
4. Farrow Skincare - Use the CODE 'MAFIA' at checkout for 20% OFF
5. Heart & Soil - CODE ‘MEATMAFIA10’ for 10% OFF - enhanced nutrition to replace daily vitamins!
6. Carnivore Crisps - 10% OFF - Carnivore / Animal-based snacks for eating healthy on the go! CODE: MEATMAFIA
7. Pluck Seasoning - 10% OFF - Nutrient-dense seasoning with INSANE flavor! CODE: MAFIA
8. We Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! CODE 'MEATMAFIA25'