

How to Give Your Buyers a Dopamine Hit with Buyer First Collaborative Selling
Nov 21, 2023
Discover the science behind the success of collaborative selling with Carole Mahoney, the brilliant guest on this episode. Learn why buyers experience a dopamine hit when they are part of the sales process and how managers can reinforce anti-collaborative sales approaches. Explore the importance of adopting a buyer-first mentality in sales and the impact it has on sales success. Challenge traditional sales approaches and uncover the significance of emotional intelligence in sales. Reflect on the impact of their work and discover where to find the speaker and their book.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Improving Sales Management Effectiveness and Putting the Buyer First
04:02 • 2min
Putting the Buyer First in Sales
06:13 • 25min
Challenging Traditional Sales Approaches
31:22 • 8min
The Importance of the Multiplier Effect in Sales Management
39:25 • 6min
Reflecting on the Impact of Their Work and Putting Others First
44:56 • 3min