
Carole Mahoney
Author of Buyer First and a speaker who teaches a buyer-first approach to sales, focusing on collaborative selling and understanding customer needs.
Top 3 podcasts with Carole Mahoney
Ranked by the Snipd community

Jul 3, 2023 • 24min
Revolutionize Your Pricing Strategy: Unlock the Power of Collaborative Conversations with Carole Mahoney
Carole Mahoney, an author, speaker, coach, and trainer, shares her cognitive sales approach. Topics explored include initiating pricing conversations, quantifying the cost of inaction, addressing objections, understanding buyers, and shifting the focus to buyers.

Jul 31, 2024 • 43min
In Sales It’s Not About You
In this engaging discussion, Carole Mahoney, author of 'Buyer First' and a passionate sales educator, emphasizes the importance of a buyer-first approach in sales. She encourages listeners to shift their focus from personal targets to truly understanding customer needs. Carole shares strategies to reconnect with past prospects and revive closed lost deals, revealing that former clients might be open to returning. With a mission to transform the perception of sales from pushy to collaborative, she inspires sales professionals to foster genuine conversations.

Dec 18, 2023 • 38min
How to change focus from seller to buyer needs
Carole Mahoney, Founder of Unbound Growth and author of Buyer First, talks about shifting sales focus to buyer needs, avoiding outcome fixation, and fostering collaborative selling. She emphasizes the importance of changing perceptions of sales and using buyer-focused language. The podcast also discusses identifying roadblocks in sales and the connection between sales and problem-solving.