Carole Mahoney, an author, speaker, coach, and trainer, shares her cognitive sales approach. Topics explored include initiating pricing conversations, quantifying the cost of inaction, addressing objections, understanding buyers, and shifting the focus to buyers.

In this engaging discussion, Carole Mahoney, author of 'Buyer First' and a passionate sales educator, emphasizes the importance of a buyer-first approach in sales. She encourages listeners to shift their focus from personal targets to truly understanding customer needs. Carole shares strategies to reconnect with past prospects and revive closed lost deals, revealing that former clients might be open to returning. With a mission to transform the perception of sales from pushy to collaborative, she inspires sales professionals to foster genuine conversations.

Carole Mahoney, Founder of Unbound Growth and author of Buyer First, talks about shifting sales focus to buyer needs, avoiding outcome fixation, and fostering collaborative selling. She emphasizes the importance of changing perceptions of sales and using buyer-focused language. The podcast also discusses identifying roadblocks in sales and the connection between sales and problem-solving.