How I Built This with Guy Raz Sub Pop Records: Bruce Pavitt and Jonathan Poneman
Jun 1, 2020
Bruce Pavitt and Jonathan Poneman, co-founders of Sub Pop Records, share their thrilling journey from music enthusiasts to key players in the Seattle grunge scene. They discuss the birth of their label with borrowed funds and bold ideas, launching iconic bands like Nirvana. The duo reflects on their creative strategies, navigating the rise of grunge and the emotional rollercoaster of industry changes. Their insights reveal the delicate balance between artistic integrity and commercial success, culminating in a celebration of Sub Pop’s lasting impact on music history.
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Early Music Passion
- Bruce Pavitt developed a passion for music at a young age, fueled by AM radio and the Beatles.
- At nine, he bought a record player and spent his earnings on records like Sgt. Pepper and Sugar Sugar.
Wax Trax Influence
- Pavitt frequented Wax Trax Records in Chicago, which shaped his knowledge of indie and punk music.
- This experience heavily influenced his later work at Sub Pop.
Poneman's Musical Journey
- Jonathan Poneman, while not a skilled musician, was drawn to Seattle's music scene.
- He was inspired by Detroit's rich musical history, including Motown and bands like The Stooges.