How I Built This with Guy Raz cover image

Sub Pop Records: Bruce Pavitt and Jonathan Poneman

How I Built This with Guy Raz

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The Grunge Revolution: Sub Pop's Impact

This chapter explores the emergence of the grunge music scene in Seattle, highlighting Sub Pop Records' pivotal role in shaping the era despite not signing some of its most famous bands. The speakers reflect on the cultural shift, commercial dynamics, and the varied perspectives within the music community during this transformative time.

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