Jonathan Poneman

Bruce Pavitt and Jonathan Poneman, co-founders of Sub Pop Records, share their thrilling journey from music enthusiasts to key players in the Seattle grunge scene. They discuss the birth of their label with borrowed funds and bold ideas, launching iconic bands like Nirvana. The duo reflects on their creative strategies, navigating the rise of grunge and the emotional rollercoaster of industry changes. Their insights reveal the delicate balance between artistic integrity and commercial success, culminating in a celebration of Sub Pop’s lasting impact on music history.