Sub Pop Records: Bruce Pavitt and Jonathan Poneman
How I Built This with Guy Raz
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Navigating the Rise of Nirvana
This chapter explores the innovative strategies of Sub Pop Records as they navigated early challenges in the music industry, particularly focusing on their relationship with the band Nirvana. It recounts pivotal moments leading up to the release of Nirvana's debut album 'Bleach', including their unique approach to marketing and the initial struggles for recognition. The speakers reflect on their emotional journey and the changes in expectations as Nirvana sought greater success with major labels.
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Transcript
