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Mobile Dev Memo Podcast
Season 3, Episode 5: Measuring Out-of-Home Advertising (with Ty Tinker)
Mar 13, 2024
Topics covered in this podcast include the definition of Out-of-Home advertising, adoption timelines, fitting into marketing strategies, successful product categories, budget control, and the media buying process. Guests discuss the challenges of measuring impressions and attributions in the out-of-home space, the benefits of out-of-home advertising, targeting parameters, measuring foot traffic, budget control, navigating the out-of-home advertising landscape, and exploring testing and creative variants.
45:42
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Quick takeaways
- Out-of-Home advertising allows for broad audience reach with national influence and precise geo-targeting for boosting sales.
- Digital out-of-home provides better bidding capabilities and efficient buying processes, targeting rural audiences effectively with low CPMs.
Deep dives
Targeting and Audience Reach in Out-of-Home Advertising
Out-of-home advertising encompasses audience reach and precise geo-based advertising to target specific markets efficiently. It allows for broad audience reach with national influence, along with the ability for precise geo-targeting to boost sales in specific areas. The simplicity in setting up creative assets and reaching a large audience at low CPMs makes out-of-home advertising a valuable marketing strategy.
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