Mobile Dev Memo Podcast Season 3, Episode 5: Measuring Out-of-Home Advertising (with Ty Tinker)
Mar 13, 2024
Topics covered in this podcast include the definition of Out-of-Home advertising, adoption timelines, fitting into marketing strategies, successful product categories, budget control, and the media buying process. Guests discuss the challenges of measuring impressions and attributions in the out-of-home space, the benefits of out-of-home advertising, targeting parameters, measuring foot traffic, budget control, navigating the out-of-home advertising landscape, and exploring testing and creative variants.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Power of Out-of-Home Advertising
02:19 • 23min
Exploring Targeting Parameters in Out-of-Home Advertising
25:35 • 2min
Measuring Foot Traffic and Budget Control in Out-of-Home Advertising
27:31 • 2min
Navigating the Out-of-Home Advertising Landscape
29:17 • 14min
Exploring Testing and Creative Variants in Out-of-Home Advertising
43:45 • 2min