Exploring Testing and Creative Variants in Out-of-Home Advertising

I speak with Ty Tinker, the Head of Analytics at AdQuick, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss:

• The definition of Out-of-Home advertising
• On what timeline advertisers tend to adopt Out-of-Home advertising
• How Out-of-Home fits into a marketing strategy
• Which product categories see the most success with Out-of-Home
• Who in an organization tends to control Out-of-Home budget
• The media buying process for Out-of-Home

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠Clarisights⁠⁠. Go to⁠⁠ clarisights.com/demo⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.

Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.