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Season 3, Episode 5: Measuring Out-of-Home Advertising (with Ty Tinker)
Mobile Dev Memo Podcast
Exploring Targeting Parameters in Out-of-Home Advertising
Exploring the complexities of targeting in out-of-home advertising compared to direct response channels, focusing on parameters like audiences, media types, and conversion metrics. The chapter emphasizes the need for detailed planning and coordination for effective performance tracking in scenarios like retail store lift.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode