The Power of Out-of-Home Advertising

This chapter explores the world of out-of-home advertising, distinguishing between traditional and digital out of home methods. It discusses the challenges of measuring impressions and attributions in the out-of-home space, emphasizing the value of geo path data in pricing strategies. The conversation also delves into the benefits of out-of-home advertising, including massive reach at a low cost, geo-based targeting, and access to audiences unreachable through traditional digital channels.

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