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Season 3, Episode 5: Measuring Out-of-Home Advertising (with Ty Tinker)
Mobile Dev Memo Podcast
Measuring Foot Traffic and Budget Control in Out-of-Home Advertising
Exploring the use of mobile location data collected through SDKs to measure store visitation, conversion, and revenue for advertisers, along with insights on budget control for out-of-home advertising by brand teams and agencies.
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