Positioning with April Dunford How To Develop A Point of View For Your Company
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Aug 10, 2023 
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Products Have Built-in Points of View
- Products often have a built-in point of view tied to how they solve problems differently.
- Founders usually start with this perspective but rarely communicate it effectively in marketing.
Sampler's Founder Insight
- Sampler started from the founder's brand ambassador experience questioning traditional product sampling effectiveness.
- They created a targeted digital sampling platform to build lasting customer relationships with feedback loops.
Sampling Beyond Distribution
- Traditional sampling focuses on quantity, not quality or relationship-building.
- Sampler's point of view centers on targeting likely fans and nurturing long-term consumer relationships.