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Quick takeaways
- Opinionated software products with a unique point of view are more likely to succeed in the market.
- Focusing on the value that features deliver can create a clear point of view, even with minimal feature differentiation.
Deep dives
The Value of an Opinionated Product
Opinionated software products, often developed by founders with a unique point of view, are more likely to be successful. However, many companies fail to effectively communicate their point of view in their marketing and sales efforts due to focusing too much on features. A real-world example is given with Sampler, a company that revolutionized the traditional sampling program by using digital targeting and feedback to build relationships with customers.
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