Positioning with April Dunford cover image

How To Develop A Point of View For Your Company

Positioning with April Dunford

CHAPTER

Oracle's Database: A Differentiator?

"There's literally nothing different about these databases. The database is a pick one, pick the other one," he says. "So we had this idea that our database was going to fit in with a lot of other stuff happening inside your IT stack" He adds: "We were kind of into mix and match stuff."

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