How To Develop A Point of View For Your Company
Positioning with April Dunford
How to Develop a Differentiated Value for Your Product
Being able to articulate your point of view on a market, in my opinion, is the cornerstone of great commercial storytelling. Companies come to me and they say, we just don't have that much that's different. But when we do the translation between the differentiated feature that we have and the value that that feature can deliver, the value is actually kind of big.
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