
How To Develop A Point of View For Your Company
Positioning with April Dunford
00:00
Introduction
April Dunford is the world's leading expert on positioning for B2B technology companies. In her opinion, most successful software products are opinionated. She says it's rare to see a company communicate their point of view in marketing and sales. "We're often too busy talking about features to actually level things up," she says.
Transcript
Play full episode