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How To Develop A Point of View For Your Company
Positioning with April Dunford
How to Have a Great Point of View in Your Product
If you can really nail that, I think that's the key to having a sales pitch that is just whole hum feature function. And not only that, if you're great at articulating that and communicating that to the champion inside a B2B account,. You're arming that champion to be able to then go and communicate that point of view to all the other stakeholders up to the economic buyer. It's kind of an advanced concept, but I think it's one of these things that you can get better at the more you fool around with your product.
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