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3min chapter
How To Develop A Point of View For Your Company
Positioning with April Dunford
How to Express Your Point of View on the Market
Sampler is a platform that allows consumer packaged goods brands to do smart digital sampling programs. It delivers the samples to highly targeted people, meaning it understands what the profile of the person is before it matches them with a sample. The company also knows who's taken a sample and opens up this line of communication where they can solicit feedback and reviews from customers.
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