Positioning with April Dunford cover image

How To Develop A Point of View For Your Company

Positioning with April Dunford

CHAPTER

How to Express Your Point of View on the Market

Sampler is a platform that allows consumer packaged goods brands to do smart digital sampling programs. It delivers the samples to highly targeted people, meaning it understands what the profile of the person is before it matches them with a sample. The company also knows who's taken a sample and opens up this line of communication where they can solicit feedback and reviews from customers.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner