How To Develop A Point of View For Your Company
Positioning with April Dunford
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Oracle's Point of View on the Market
A point of view is kind of a thought line that weaves its way through your sales pitch. When you switch in your sales pitch from talking about the market to talking about yourself, your point of view can be very important. So if I can put it in context and make customers understand why these things are actually super, super important for their business, that's a reason to pick me over the other guys. In my opinion, this is the power of a point of view.
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