On Good Authority: Publishing the Book that Will Build Your Business Why to Ignore the Muse with Robert Greene
16 snips
Nov 9, 2022 
AI Snips
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Episode notes
Strategy Over Narcissism in Launches
- Successful book launches require a strategic mindset like waging war on the public's attention.
- Narcissism helps believe in yourself but must be controlled to understand and appeal to readers.
Write for Audience First
- Always write your book with your audience's interests in mind, anticipating their future concerns.
- Marketing success begins during writing, not only after launch, by crafting content that easily promotes.
Power of Storytelling in Books
- Use storytelling in your book to avoid dryness and engage readers effectively.
- Include diverse, global stories to reach a wide audience, but keep anecdotes balanced, not overwhelming.