Why to Ignore the Muse with Robert Greene
On Good Authority: Publishing the Book that Will Build Your Business
The 48 Laws of Power
The 48 Laws of Power came out in September 2001, two days after 9-11. The book slowly gained attention because it's kind of a weird book. In order to generate controversy, as you said, I kind of went to the other extreme as a deliberate strategy. You should not be afraid of getting people speaking and potentially even misunderstanding your character.
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