On Good Authority: Publishing the Book that Will Build Your Business cover image

Why to Ignore the Muse with Robert Greene

On Good Authority: Publishing the Book that Will Build Your Business

CHAPTER

How Does Narcissism Play Into a Book Launch?

"You've got to be a little bit narcissistic to think that what you have to say is so interesting other people should read it," he says. "To write a good book, really have to have the power...to kind of slough off that narcissistic self ...and get inside your readers and what they want and what they're interested in" He adds: "If you're too narcissistic, if you think that no matter what, whatever comes out of your mouth is gold, then you're doomed"

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