Why to Ignore the Muse with Robert Greene
On Good Authority: Publishing the Book that Will Build Your Business
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Podcasting - You Have to Be Alive to the Person Interviewing You
As a podcaster, you have to do the same thing to be an effective interviewer. The worst interviewers are those who just got like some notes from an assistant and they've never read your book. And so there's no kind of engagement with them. You can tell those people pretty early on. And then you have to like double your effort to make it interesting.
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