On Good Authority: Publishing the Book that Will Build Your Business cover image

Why to Ignore the Muse with Robert Greene

On Good Authority: Publishing the Book that Will Build Your Business

CHAPTER

How Do You Launch a Book?

"I'm not very tech savvy, I have to admit. When it comes to the social media landscape, I'm a bit of a moron," he says. "Book publishers are suck when it comes to publicity. They live not even in the 20th century,. Some of them live in the 19th century." He adds: "If you take those people who only have 5,000 followers on podcasts, and you do it well, that's going to get your book sold".

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