On Good Authority: Publishing the Book that Will Build Your Business cover image

Why to Ignore the Muse with Robert Greene

On Good Authority: Publishing the Book that Will Build Your Business

CHAPTER

How to Write a Successful Book?

To make a book successful, you can't really just rely on marketing and publicity. So when you're writing the book, you have to be thinking about your audience. "The laws of human nature is just drenched in Donald Trump," he says.

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