UI Breakfast: UI/UX Design and Product Strategy

Episode 260: Managing the Design Process with Paul Boag

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Feb 27, 2023
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ANECDOTE

Phased Design Process vs Typical Chaos

  • Paul Boag shares his experience with typical design project failures like scope creep and handoff issues.
  • He contrasts this with his phased approach breaking projects into discovery, prototyping, and build stages for better control.
ADVICE

Engage Stakeholders Early

  • Prepare stakeholders by defining roles and encouraging problem-focused feedback, not solution demands.
  • Involve clients early with mood boards and wireframes to build ownership and reduce rejection risk.
ADVICE

Use Video for Design Presentation

  • Present designs with supporting video recap summarizing agreements and test data to provide context and reduce misunderstandings.
  • Ask structured feedback questions asynchronously after the presentation to maintain control and improve feedback quality.
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