There’s so much more to the design craft than just designing. How can you work harmoniously with stakeholders in a project? Our guest today is Paul Boag, a CRO expert. You’ll learn how to involve clients in the design process, how to communicate your design to different stakeholders, how to deal with committees, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesBoagworld — Paul’s consultancyEpisode 257: White-hat CRO with Paul BoagHow to Test Design Direction in 8 StepsConfirmation Bias in UXAttention InsightHow to Get Clients and Colleagues to Consider User AttentionHow to End the Pain of Shifting Project PrioritiesFrontend Masters: Mastering the Design ProcessGet a free copy of Paul’s bookThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Veteran web designer Paul Boag discusses his transition from traditional to modern web design, focusing on CSS adoption, web standards impact, and the importance of accessibility. He shares insights on moving away from agency life to a travel-oriented work style. Topics include technical evolutions in web design, challenges faced by web professionals, and the critical importance of accessible design.