Communicating the Sales Compensation Plan with Leo Rocha, Head of Incentive Design & Governance at Moody's Analytics
Oct 3, 2023
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Head of Incentive Design & Governance at Moody's Analytics, Leo Rocha, discusses effectively communicating the sales comp plan, aligning sales comp with strategic objectives, transparent communication, managing change, gathering feedback, leveraging the plan as a performance tool, and the importance of trust in the sales comp industry.
Effective communication is crucial for conveying information accurately and ensuring stakeholders understand their comp plans.
Trust is essential in sales comp for building buy-in and fostering a sense of partnership between stakeholders.
Sales managers should engage in ongoing conversations with reps and provide analytics to help them understand and optimize their comp plans.
Deep dives
Importance of Communication in Sales Comp
Effective communication is crucial in the field of sales comp. Building trust and establishing open channels of communication are key to ensuring that information is conveyed accurately and that stakeholders understand their comp plans. Communication should be proactive, starting early in the year, and should include regular opportunities for feedback and dialogue.
The Role of Trust in Sales Comp
Trust is essential in sales comp. Trust is built through transparency, responsiveness, and a willingness to address concerns and questions. Establishing trust allows sales comp professionals to effectively communicate changes, build buy-in, and foster a sense of partnership between stakeholders. Trust is a currency that can enhance engagement and drive alignment.
Maximizing Comp Plans through Communication
Sales managers play a crucial role in helping sales reps understand and maximize their comp plans. They should engage in ongoing conversations with reps about their performance, accounts, and strategies for optimizing their compensation outcomes. Providing managers with analytics and tools to facilitate these discussions can enable them to serve as effective coaches and guides.
Starting the Communication Process
The most important step in building a communication program is to start. It doesn't have to be perfect, but the focus should be on creating trust and open channels of communication. Sales comp professionals should be open, responsive, and available to address questions and concerns. Over time, the program can be refined and expanded to incorporate more proactive communication strategies.
Recommended Books for Sales Comp Professionals
Two recommended books are 'The Speed of Trust' by Stephen M.R. Covey, which explores the importance of trust in building relationships and driving success, and 'No Excuses' by Brian Tracy, which examines the role of self-discipline in personal and professional growth. These books provide valuable insights that can benefit sales comp professionals in their communication efforts.
On this episode of The Sales Compensation Show, Nabeil Alazzam is joined by Leo Rocha, Head of Incentive Design & Governance at Moody's Analytics to explore the best practices for communicating your sales compensation plan, the importance of securing buy-in from key stakeholders in the organization, and more.
The Sales Compensation Show is handcrafted by our friends over at: fame.so
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