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THE CX GOALKEEPER - Business Transformation, Customer Experience, and Leadership
Unleashing Creativity and Innovation: Exploring the Power of Lego Serious Play with Sirte Pihlaja
May 29, 2023
In this podcast, the guest Sirte Pihlaja, CEO and CX expert, discusses the power of Lego Serious Play and its role in unleashing creativity and innovation in business. They also talk about the future of customer experience, the launch of a CX management benchmarking tool, and the importance of tapping into our innate creativity.
38:19
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Quick takeaways
- LEGO Serious Play is a methodology that facilitates problem-solving and creativity in business challenges, such as strategy development and customer experience management.
- Flow, a state of optimal engagement and creativity, is crucial to the success of LEGO Serious Play workshops, enabling individuals to tap into their full creative potential and experience a sense of fulfillment and enjoyment.
Deep dives
The Role of LEGO Serious Play in Business
LEGO Serious Play is a creative methodology that utilizes specialized LEGO bricks and models to facilitate problem-solving and creative expression. It was developed by LEGO in the mid-1990s to bring about organizational change. Through LEGO Serious Play workshops, participants are able to tap into a state of flow and unleash their creativity by building models that represent their ideas and solutions. The methodology emphasizes creating a safe environment for sharing and collaboration, allowing participants to explore different perspectives and generate innovative insights. LEGO Serious Play can be applied to a wide range of business challenges, from strategy development and team building to customer experience and employee experience management.
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