9min chapter

THE CX GOALKEEPER - Business Transformation, Customer Experience,  and Leadership cover image

Unleashing Creativity and Innovation: Exploring the Power of Lego Serious Play with Sirte Pihlaja

THE CX GOALKEEPER - Business Transformation, Customer Experience, and Leadership

CHAPTER

The Future of Creativity and Innovation in Customer Experience

The speaker discusses the impact of artificial intelligence and machine learning on the customer experience profession, highlighting advancements in language models and the potential for machine customers. They also recommend books for the audience and appreciate Sean Smith's contributions, before discussing the significance of colors in Lego Serious Play. Lastly, they emphasize the decline of creativity in individuals as they transition to adulthood and the importance of tapping into our innate creativity.

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