Wedding Business Solutions Rod McMahon - are you adapting your selling style to their buying style?
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Aug 4, 2025 Rod McMahon, owner of Maximum Music DJ Service, shares insights on adapting sales techniques to fit clients' buying styles. He emphasizes the importance of engaging in dialogue rather than scripted monologues during sales interactions. Rod discusses recognizing the 'curse of knowledge' and using silence effectively to let clients reflect. He also highlights the need for clear follow-up strategies to expedite contract signing and tackle decision fatigue. Tune in for practical tips on enhancing your sales approach and closing more confidently.
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Curse Of Knowledge Hides Buyer Needs
- Sales calls often become scripted monologues that hide the seller's blind spots and assumptions.
- Rod McMahon warns the 'curse of knowledge' makes sellers think they're listening when they're really delivering a prepared pitch.
Record Calls And Use AI For Feedback
- Record discovery calls (with permission) and transcribe them to analyze your real performance.
- Use AI tools to ask unbiased questions like 'Am I being authentic?' and improve your dialogue.
Zoom Call Turned Into A Monologue
- Alan watched a friend's Zoom sales call and noticed it shifted from a dialogue into a monologue.
- The friend later admitted, 'I think I'm talking too much,' which highlighted the need to pause and listen.
