Rod McMahon

Rod McMahon, owner of Maximum Music DJ Service, shares insights on adapting sales techniques to fit clients' buying styles. He emphasizes the importance of engaging in dialogue rather than scripted monologues during sales interactions. Rod discusses recognizing the 'curse of knowledge' and using silence effectively to let clients reflect. He also highlights the need for clear follow-up strategies to expedite contract signing and tackle decision fatigue. Tune in for practical tips on enhancing your sales approach and closing more confidently.