Rod McMahon - are you adapting your selling style to their buying style?
Wedding Business Solutions
Ask before explaining features
Alan suggests asking permission to discuss features and using questions about ceremony experience to introduce benefits.
Rod McMahon - are you adapting your selling style to their buying style?
Are you selling the way your customers want to buy?
Are you meeting them with a dialogue, or just running through another sales script monologue? What if you're missing those subtle buying signs, taking too long to follow up, or not adapting your process to fit where they are on their decision journey? In this episode, I dig into how we can recognize our own "curse of knowledge," the dangers of ambiguous next steps, and how to mirror our clients’ style for better results and more booked weddings—plus, how small tweaks to your follow-up can bring contracts back faster.
Listen to this new episode for practical ideas on matching your sales to your couples’ buying styles, asking better questions, and closing more confidently—before decision fatigue sets in.
About Rod McMahon: Rod owns and operates Maximum Music DJ Service in both Toronto and Calgary. An Enjoyer of travel, fine drink and delicious food. Find pleasure in getting outdoors with friends in the Canadian Rockies. Student of the world who loves to travel and explore. Staying connected to business through my laptop and cell phone. I truly enjoy my career and it has provided the time and financial rewards for an amazing life.
Contact Rod:
maximumDJ.com
rod@maximumDJ.com
Call/text 647-549-6642
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com
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View the full transcript on Alan’s site: https://alanberg.com/blog/
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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.
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