The MAFFEO DRINKS Podcast 030 | The Future of Insights is sitting at the bar | with Paul Thomas, Global Insight Director at Beam Suntory (London, UK).
Oct 17, 2023
Global Insight Director at Beam Suntory, Paul Thomas, discusses the future of insights in the drinks industry, focusing on engaging with bartenders, avoiding trend-chasing, understanding Gen Z, and the importance of localization and brand storytelling. The conversation also explores innovation, targeting demographics, authentic branding, and adapting products for global markets.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Breaking Out of Corporate Bubbles: Engaging with Real-world Insights
02:46 • 16min
The Role of Innovation in Brand Rejuvenation
19:07 • 12min
Navigating the Gap Between Brand Aspiration and Consumer Reality
31:29 • 3min
Crafting a Unique Brand Story
34:09 • 22min
Exploring Diverse Drinking Preferences and Perceptions in a Czech Bar
56:12 • 2min
Simplicity and Targeting the Right Consumers in Marketing
58:21 • 2min