030 | The Future of Insights is sitting at the bar | with Paul Thomas, Global Insight Director at Beam Suntory (London, UK).
The MAFFEO DRINKS Podcast
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The Role of Innovation in Brand Rejuvenation
Exploring examples like Gordon's Pink Gin and Campari with Aperol, this chapter emphasizes innovation beyond new products to include new serves and garnishes. It stresses the importance of consistency and product integrity, cautioning against quick strategy changes. The discussion extends to the trend of targeting younger demographics, contrasting the value of focusing on occasions and older consumer segments for brand longevity.
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