
030 | The Future of Insights is sitting at the bar | with Paul Thomas, Global Insight Director at Beam Suntory (London, UK).
The MAFFEO DRINKS Podcast
00:00
Navigating the Gap Between Brand Aspiration and Consumer Reality
Exploring the importance of authenticity in brand imagery and consumer engagement through examples like Peroni, focusing on relatability and simplicity in advertising campaigns.
Transcript
Play full episode