The MAFFEO DRINKS Podcast cover image

030 | The Future of Insights is sitting at the bar | with Paul Thomas, Global Insight Director at Beam Suntory (London, UK).

The MAFFEO DRINKS Podcast

00:00

Navigating the Gap Between Brand Aspiration and Consumer Reality

Exploring the importance of authenticity in brand imagery and consumer engagement through examples like Peroni, focusing on relatability and simplicity in advertising campaigns.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app